Hi, I’m Raven.
I design complex, data-heavy B2B platforms. Ask me anything about my work, or start with one of these.
AI answers based on Raven’s portfolio. They may be imperfect.
Projects
Track, approve, and act on orders in one place. Unique users opening order details fell from 60% to 12%.
Moved return data collection from email into SHI One. The MVP released in Nov 2026.
One view for sales to manage renewals tied to multi-billion-dollar gross margin across 1,000+ customers.
Redesigned API tryout and docs for 10+ APIs, with 40% less time in usability testing.
Orders: one place to track, approve, and act
I redesigned how SHI One customers track and manage orders, bringing 3 data systems under one clear status model.
Context
SHI One connects internal account executives and customers in one shared workspace. This project covers the customer order and approval experience. Clear, self-service orders build trust, support retention, and reduce support load.
Role-based order workflow
Admins approve and manage orders across teams. Purchasers track only their own. I mapped both workflows to decide what each role sees and can do.
Three data systems, one interface
Statuses were unclear, and large orders ship in parts. I aligned statuses to Microsoft Dynamics AX.
Tracking was buried in order details. I worked with engineers to surface carrier and shipping info.
Approvals lived in a legacy system. I interviewed internal web admins to find the fields the UI needed.
Track orders easily with new status model
Reconcile split shipments & product types
Large enterprise orders ship in parts and mix product types. Each order now shows a card for every shipment, so users can track each part on its own.
Trade-off: Showing payment status and method moved to the next phase because of technical limitations.
Outcome
“The information is much clearer — I can understand where my order is without having to dig.”SHI One customer
AI answers order questions
Moved return data collection from email into SHI One. The MVP released in Nov 2026.
Returns: from email to self‑service
I designed a vision for managing returns inside SHI One, replacing manual emails among sales, customers, and the Return Merchandise Authorization (RMA) team, and scoped an MVP to ship first.
Return data collection lived in email
Customers start a return from an order in SHI One, but once they submit it, the process moves to email. Customers can’t track progress themselves, and the RMA team has to email customers through sales to collect the information it needs.
is needed No Yes If products received If nothing is shipped and the return expires If the shipment
is delayed
Aligning customer needs with the RMA system
The first 3 of 6 customer interviews focused on pain points and needs. Together with the RMA team’s process, they shaped these requirements.
Customers want easy access to return labels, shipping and packaging instructions, and status.
The RMA team and vendors must approve the return request and method before anything ships.
Statuses, methods, and instructions must match Microsoft Dynamics AX, which the RMA team uses today.
A self-service return experience
The redesign collects essential information upfront and shows return status, actions, and communication in the UI. The goal is less email, more transparency, and a more efficient return process for customers and internal teams. The other 3 customer interviews validated the design.
“This is amazing. I can’t imagine how much work it’d help us reduce.”RMA team
Shipping the first slice within technical constraints
Legacy systems can send collected return data only to the RMA team, not directly into Microsoft Dynamics AX.
Legacy APIs can’t link returns to their original orders, so v1 creates each return as a separate order.
Trade-off: v1 focuses on creating returns. The detailed view of each return moves to v2.
Outcome
I broke the vision into features on the 2027 roadmap.
One view for sales to manage renewals tied to multi-billion-dollar gross margin across 1,000+ customers.
Lifecycle management: prioritize and act on renewals
I designed new Overview and Execution tabs and enriched event details with CRM and quote data, giving internal sales one place to manage renewal events.
Renewal data was spread across 3 systems
Sales had to move between SHI One, CRM, and Quote to complete each renewal. With thousands of events coming up, they couldn’t easily tell which ones were most urgent or had the biggest business impact.
Renewal details with CRM and quote data
To complete a renewal, sales must link it to a CRM opportunity and have at least one quote that is won and proposed to the customer. The new event details drawer brings in both, so sales can check them in one place.
Visibility into execution performance for leadership
Two new tabs give leadership a data summary and a list of events that need action.
Accessible data visualization
I refined the event status colors. Warning colors highlight at-risk statuses, and contrast stays accessible in both light and dark mode.
Outcome
Released in Oct 2026.
Redesigned API tryout and docs for 10+ APIs, with 40% less time in usability testing.
Developer Portal: simpler sign-in, faster API tryout
I redesigned the API tryout experience in Precisely’s developer portal, making authentication simpler and API documentation easier to reach.
About the Developer Portal
Precisely sells several sets of APIs, such as Address Autocomplete, Address Verification, and Address Geocode. The developer portal helps customers learn the business use cases, try out the APIs, and read the API reference documentation.
From vision to roadmap
I worked with 5 PMs and key stakeholders to prioritize features by business impact against development effort. We put API testing first, because testing is the first step in a developer’s purchase decision and key to conversion.
Attract new potential customers and grow revenue.
Reduce how often users contact support while exploring and implementing APIs.
Trade-off: API testing was prioritized over multi-language support.
Make API tryout easier
We focused on simplifying authentication and API tryout, so developers can test quickly and feel confident enough to buy. Trying out an API gives them three benefits:
Test without writing extensive code.
Catch issues early in the development cycle.
No test environments to build first.
Where developers got stuck
Authentication meant jumping between 2 platforms
API documentation was hard to access
Streamline authentication
A new sign-in lets users sign in and authenticate directly in the developer portal.
Improve the information architecture
I adopted a 2-panel layout, with documentation on the left and code panels on the right. It matches developers’ reading order and interaction flow, so they can reference the documentation more efficiently.
Usability testing with 20 developers
I ran a usability test survey in Maze with 20 developers. Maze let me collect feedback efficiently and analyze behavior through heat maps and diagrams.
Outcome
Usability results were positive, and the feedback was useful.
20 developers. Ease of use: 1 = very difficult, 7 = very easy.
Released in May 2025 for 10+ APIs. Here’s some of the feedback after release:
“I like the interactive structure of request and response body along with document information, so it’s easier to navigate and understand the parameters at the same time.”Sales engineer
“I like the new 2-panel layout API tryout page. I wish our developer portal looked like yours.”Customer
Orders, Returns, Lifecycle management, and Developer Portal.
Raven Ho
Senior Product Designer
Designing for complex problems excites me.
I’m a senior product designer focused on enterprise platforms where the data is dense and the stakes are real. My degree in library and information science shapes how I organize information, and I now prototype with AI to make design intent clear to engineers.
- Now
- Senior Product Designer, SHI International
- Before
- Precisely, ASUS, UXI Design
- Education
- B.A. Library and Information Science, National Taiwan University
- Languages
- English, Mandarin
- Location
- Austin or remote
AI experiments
A movie journaling app I designed from scratch. AI summarizes reviews from Letterboxd and Reddit, so you can add those insights to your notes.
A personal finance tracking web app that I vibe-coded with AI, with a dashboard, transactions, and budgets.
What colleagues say
“Raven works with Product Management and Engineering and collaborates on features, UX designs, and project management to ensure the right designs are delivered. She is an example of how UX can be a key player in leading and influencing Precisely’s products.”Dennis SchmidtPrincipal UX Architect, Precisely
“Raven approached every challenge with a positive attitude, was always open to feedback, and communicated her ideas clearly and effectively. Her collaborative spirit made the entire process seamless, and her designs often exceeded our expectations. I highly recommend Raven to any team looking for a UX designer who combines technical expertise with a deep understanding of user needs.”Neha SondhiSenior Product Manager, Precisely